Carey Shaw
PHOTOGRAPHY
PERSONAL WORK
SERVICES
INFO
Back
PORTRAITS
EDITORIAL + COMMERCIAL
FOOD + DRINK
ARCHITECTURE + DESIGN
ART DOCUMENTATION
Back
Artists
Uncanny Valley
Between You and Me (and everyone else)
Films
Back
Headshots + Small Business
Lifestyle Sessions
Workshops
Back
About
Contact
PHOTOGRAPHY
PORTRAITS
EDITORIAL + COMMERCIAL
FOOD + DRINK
ARCHITECTURE + DESIGN
ART DOCUMENTATION
PERSONAL WORK
Artists
Uncanny Valley
Between You and Me (and everyone else)
Films
SERVICES
Headshots + Small Business
Lifestyle Sessions
Workshops
INFO
About
Contact
Carey Shaw
Your Branding Questionnaire
Name
*
First Name
Last Name
Email
*
Phone
(###)
###
####
THE BASICS
What is your business name?
Which industry does your business operate in?
Where are you located?
HISTORY + FUTURE PLANS
What are the key points in the history of your business?
What is the story behind your business name?
Tell us about your big plans for the future.
Audience
Is your target audience gender based?
How old are your target customers?
What is their socioeconomic status?
Are there specific traits, characteristics or personality types that you see as being unique to your ideal customer base?
What benefit can you provide these customers that they can’t find elsewhere?
How will they find out and learn about your brand?
What else can you tell us about your customers?
Competition
Who do you consider to be your primary competition? Locally? Nationally?
Who do you see as competitors over the long-term as you grow?
What do you feel makes you different?
How do you want your competitors to view your business?
VISION
Describe your business in one sentence.
Describe your business in two words.
Describe your business in one word.
If your brand were a person, how would you describe its personality?
How do you want customers to feel when they interact with your brand?
What companies do you admire in your industy?
Are their elements that you feel are part of your brand?
Current Branding
Do you have branding guidelines that you currently use? If so, what are they?
What type of advertising do you currently use? Does it work for you?
Do you have a website, or social media accounts? Please list below.
Thank you! You’re so awesome.